Mar 09

Odyssey Translator is a long-term client with over 50 apps in the App Store.

They are doing many things right in their app business:

  • Exploit the international markets. For example, if you live in Spain and you are traveling to China, they have an app for that.
  • Code an app once, and populate it with different data to make a series of apps.
  • Invest in great UI design. If an app doesn’t look great in the App Store, then potential customers will not give it a second look.
  • Relentlessly improve the user experience. Sweat all the details so your customers will have a frictionless, and delightful experience.
  • Come up with a unique idea in an existing market. It’s difficult to make a new market and convince people that they need your “new thing”. Odyssey Translator has a unique twist on the old phrasebook idea; one that teaches you phrases in a foreign language in a new way.

Today their best selling Spanish Travel Phrasebook received a new beautiful UI update. Check it out.

written by Nick

Leave a Reply