Clumsy Ninja is the featured app in the App Store this week. What’s noteworthy about this is that the App Store listing includes a video. Yes, a video inside the App Store!
It’s well known that most people don’t take the time to read your carefully crafted app description in the App Store. Since the screenshots are more prominently placed (no need to tap a tiny more link, for example) that is probably the primary way most customers make up their minds to download your app or not.
Having a video here would be awesome. With a video you can really tell a story and show off the great features of your app.
But it will also open up a whole new level of competition, as Marco points out.
Right now Clumsy Ninja is the only app on the App Store that has its own video. Hopefully Apple will roll out this feature to all apps in the future. To begin with I’m guessing that they will use videos just for the featured apps. This will allow them to gauge the popularity of videos and work out the initial kinks. (For example: Did you notice that the Clumsy Ninja video only plays in portrait mode on the iPhone, but it looks like the design of the video was deliberately made so that all the vital information actually fits in portrait mode when you tap on the full screen vide button?)
November 29th, 2013 at 11:41
This is great news as it will be easier for app buyers … and it will also converts well.
As I do produce app demo video for mobile.. I do 500+ videos in that 80% of videos are for Android app’s as Google Play store is giving the option to upload videos. But now hoping to get more for apple apps to…
I do provide app demo video for just $5 at fiverr, but it is very professional as you can see here:
https://www.youtube.com/watch?v=6pNO4imt-Aw
https://www.youtube.com/watch?v=GYq1ksCQZ-8
https://www.youtube.com/watch?v=ryiJvF_BlNg