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	<title>iPhone Development Blog &#187; In App Purchase</title>
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		<title>New In App Purchase Strategy: Free + Prepaid</title>
		<link>http://iPhoneIncubator.com/blog/in-app-purchase/new-in-app-purchase-strategy-free-prepaid</link>
		<comments>http://iPhoneIncubator.com/blog/in-app-purchase/new-in-app-purchase-strategy-free-prepaid#comments</comments>
		<pubDate>Sat, 05 Dec 2009 02:24:28 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
				<category><![CDATA[In App Purchase]]></category>
		<category><![CDATA[App Store]]></category>

		<guid isPermaLink="false">http://iPhoneIncubator.com/blog/?p=376</guid>
		<description><![CDATA[In a previous post I outlined some of the difficult choices developers face in deciding to embrace In App Purchase in free apps to allow users to upgrade to a full version.
The issues include:

No upgrade path provided by Apple for current owners of a paid version.
Difficulty in breaking into the free top lists on the [...]<p>Post from <a href="http://iPhoneIncubator.com/blog">iPhone Development Blog</a> Copyright &copy; 2009 Nick Dalton - <a href="http://iPhoneIncubator.com/blog/portfolio">iPhone Developer</a><br/><br/><a href="http://iPhoneIncubator.com/blog/in-app-purchase/new-in-app-purchase-strategy-free-prepaid">New In App Purchase Strategy: Free + Prepaid</a></p>
]]></description>
			<content:encoded><![CDATA[<p>In a <a href="http://www.pervasent.com/news/in-app-purchase-for-free-apps">previous post</a> I outlined some of the difficult choices developers face in deciding to embrace In App Purchase in free apps to allow users to upgrade to a full version.</p>
<p>The issues include:</p>
<ul>
<li>No upgrade path provided by Apple for current owners of a paid version.</li>
<li>Difficulty in breaking into the free top lists on the App Store.</li>
<li>In App Purchase requires OS 3.x and wireless access to the App Store.</li>
</ul>
<p>Some of my clients have solved these issues by offering two versions of their apps on the App Store:</p>
<ol>
<li>A free app with In App Purchase to upgrade to the full set of features.</li>
<li>A paid app with all content or functions already enabled.</li>
</ol>
<p>If you have already been offering your app as a paid version and a free lite version, the only difference with this approach is the addition of In App Purchase to the lite version.</p>
<p>While this resolves most of the developers&#8217; issues, it doesn&#8217;t help reduce the clutter on the App Store.</p>
<p><strong>Update:</strong> I just noticed that <a href="http://www.riptidegames.com/2009/11/in-app-purchase-results-2-weeks-in/">Riptide Games</a> have come to a similar conclusion after their experiments with In App Purchase. They also detail some of their statistics on sales and conversions. Recommended reading.</p>
<p>Post from <a href="http://iPhoneIncubator.com/blog">iPhone Development Blog</a> Copyright &copy; 2009 Nick Dalton - <a href="http://iPhoneIncubator.com/blog/portfolio">iPhone Developer</a><br/><br/><a href="http://iPhoneIncubator.com/blog/in-app-purchase/new-in-app-purchase-strategy-free-prepaid">New In App Purchase Strategy: Free + Prepaid</a></p>
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		<title>In App Purchase &#8211; Roundup</title>
		<link>http://iPhoneIncubator.com/blog/in-app-purchase/in-app-purchase-roundup</link>
		<comments>http://iPhoneIncubator.com/blog/in-app-purchase/in-app-purchase-roundup#comments</comments>
		<pubDate>Sat, 24 Oct 2009 02:00:05 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
				<category><![CDATA[In App Purchase]]></category>
		<category><![CDATA[App Store]]></category>

		<guid isPermaLink="false">http://iPhoneIncubator.com/blog/?p=316</guid>
		<description><![CDATA[In the last week a lot has been written about Apple&#8217;s change to allow In App Purchase in free apps. Here are some of the more informative articles I&#8217;ve found:
Thoughts on In-App-Purchasing For Free Apps
A thorough post by Jeff Scott at 148Apps describing the good news and the bad news for both developers and consumers.
In-App [...]<p>Post from <a href="http://iPhoneIncubator.com/blog">iPhone Development Blog</a> Copyright &copy; 2009 Nick Dalton - <a href="http://iPhoneIncubator.com/blog/portfolio">iPhone Developer</a><br/><br/><a href="http://iPhoneIncubator.com/blog/in-app-purchase/in-app-purchase-roundup">In App Purchase &#8211; Roundup</a></p>
]]></description>
			<content:encoded><![CDATA[<p>In the last week a lot has been written about Apple&#8217;s change to allow In App Purchase in free apps. Here are some of the more informative articles I&#8217;ve found:</p>
<p><strong><a href="http://www.148apps.com/news/apppurchasing-free-apps-thoughts/">Thoughts on In-App-Purchasing For Free Apps</a></strong><br />
A thorough post by Jeff Scott at 148Apps describing the good news and the bad news for both developers and consumers.</p>
<p><strong><a href="http://blogs.computerworld.com/14928/in_app_purchases_could_fundamentally_change_apples_app_store">In-App purchases could fundamentally change Apple&#8217;s App Store</a></strong><br />
Seth Weintraub at ComputerWorld postulates that everything will change. The (unanswered) question is how?</p>
<p><strong><a href="http://www.marco.org/214082853">In-App Purchase now available for free apps</a></strong><br />
Marco Arment was one of the first iPhone developers to comment on the change.</p>
<p><strong><a href="http://www.tuaw.com/2009/10/15/apple-relents-in-app-purchase-for-free-apps-allows-demo-to-paid/">Apple relents: in-app purchase for free apps allows demo-to-paid</a></strong><br />
Another good developer summary by Erica Sadun at TUAW.</p>
<p><strong><a href="http://normalkid.com/2009/10/16/free-in-app-purchases-will-change-nothing/">Free In-App Purchases Will Change…. Little?</a></strong><br />
A somewhat pessimistic look at In App Purchase by Arnold Kim.</p>
<p><strong><a href="http://blog.off-by-one.mobi/2009/10/in-app-purchase-and-state-of-iphone.html">In App Purchase and the state of iPhone piracy</a></strong><br />
Much has been written about Apple&#8217;s statement that <em>&#8220;Using In App Purchase in your app can also help combat some of the problems of software piracy by allowing you to verify In App Purchases&#8221;</em>. Most of it has been ill-informed speculations by non-developers. In this post Dominique Bongard goes into great depth about the challenges of using In App Purchase to combat piracy. It&#8217;s not from a developers perspective, but from someone who has been involved in anti-piracy monitoring.</p>
<p><strong>Do In App Purchases count towards the Top Grossing list?</strong><br />
This is one of the questions I asked in my <a href="http://www.pervasent.com/news/in-app-purchase-for-free-apps">original article</a>. The answer seems to be yes. Freeverse <a href="http://blog.freeverse.com/monkeyblog/archives/2009/10/freeverse-revea.php">analyzed</a> the rankings of three of their games on the Top Paid list vs. the Top Grossing list. And Distmo <a href="http://blog.distimo.com/2009_10_free-apps-penetrating-top-grossing-rankings-on-apples-app-store/">discovered</a> that several free apps have made it onto the Top Grossing list.</p>
<p><strong>iTunes Connect Updated</strong><br />
On October 22 Apple made an update to iTunes Connect. After this update I was finally able to add In App Purchase to free apps, and it was also possible to change the price of an existing app with In App Purchase to free. </p>
<p><strong>iPhone Developer Program License Agreement Updated</strong><br />
When you login to iPhone Dev Center you will be prompted to accept a new iPhone Developer Program License Agreement. I have not compared the entire document against the previous version, but one thing that I noticed had changed was specifically to allow for In App Purchase in free apps.</p>
<p>Post from <a href="http://iPhoneIncubator.com/blog">iPhone Development Blog</a> Copyright &copy; 2009 Nick Dalton - <a href="http://iPhoneIncubator.com/blog/portfolio">iPhone Developer</a><br/><br/><a href="http://iPhoneIncubator.com/blog/in-app-purchase/in-app-purchase-roundup">In App Purchase &#8211; Roundup</a></p>
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		</item>
		<item>
		<title>In App Purchase for Free Apps</title>
		<link>http://iPhoneIncubator.com/blog/in-app-purchase/in-app-purchase-for-free-apps</link>
		<comments>http://iPhoneIncubator.com/blog/in-app-purchase/in-app-purchase-for-free-apps#comments</comments>
		<pubDate>Thu, 15 Oct 2009 19:51:33 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
				<category><![CDATA[In App Purchase]]></category>
		<category><![CDATA[App Store]]></category>

		<guid isPermaLink="false">http://iPhoneIncubator.com/blog/?p=302</guid>
		<description><![CDATA[I just wrote a blog post on our corporate blog about Apple&#8217;s announcement that In App Purchase is now allowed for free apps. This is a huge change and you should know how it impacts you as a developer.
Post from iPhone Development Blog Copyright &#169; 2009 Nick Dalton - iPhone DeveloperIn App Purchase for Free [...]<p>Post from <a href="http://iPhoneIncubator.com/blog">iPhone Development Blog</a> Copyright &copy; 2009 Nick Dalton - <a href="http://iPhoneIncubator.com/blog/portfolio">iPhone Developer</a><br/><br/><a href="http://iPhoneIncubator.com/blog/in-app-purchase/in-app-purchase-for-free-apps">In App Purchase for Free Apps</a></p>
]]></description>
			<content:encoded><![CDATA[<p>I just wrote a <a href="http://www.pervasent.com/">blog post</a> on our corporate blog about Apple&#8217;s announcement that In App Purchase is now allowed for free apps. This is a huge change and you should know how it impacts you as a developer.</p>
<p>Post from <a href="http://iPhoneIncubator.com/blog">iPhone Development Blog</a> Copyright &copy; 2009 Nick Dalton - <a href="http://iPhoneIncubator.com/blog/portfolio">iPhone Developer</a><br/><br/><a href="http://iPhoneIncubator.com/blog/in-app-purchase/in-app-purchase-for-free-apps">In App Purchase for Free Apps</a></p>
]]></content:encoded>
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