Dec 27

If you’re tired of watching holiday themed movie reruns, you can now watch the iOS 7 Tech Talk Videos. These Tech Talks are like a very concentrated version of WWDC. Coming several months after WWDC Apple can assume that most developers by now have some experience developing for iOS 7, so they don’t have to start at the beginner level.

You should watch the “App Store Distribution and Marketing for Apps” video. It provides general advice on app marketing, from Apple’s perspective. (Keep in mind that when it comes to the App Store, Apple always has the best interest of Apple in mind. Which may not necessarily be in the best interest of indie developers and small app businesses.) The video also shows email addresses for the App Store marketing team. If you don’t already have a personal contact on the team, you should make a note of these addresses. When you release a new app that you think is worthy of being featured in the App Store, you should let them know. Of course they can only promote a very small number of apps, so the odds are not in your favor. But the odds are even worse if you don’t tell them about your app in the first place. Showing Apple that you have a marketing plan outside of the App Store helps to get their attention. In addition to the usual “only on iOS” and using the latest iOS technologies.

The marketing video also mentions the “App Store Code Program”. This was the first time I heard about this program. It’s a way to give away your paid app to a large number of people. It’s not designed for when you run out of promo codes and you need a dozen more. Instead think 100,000+ redemption codes. Think big!

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Nov 22

Clumsy Ninja is the featured app in the App Store this week. What’s noteworthy about this is that the App Store listing includes a video. Yes, a video inside the App Store!

It’s well known that most people don’t take the time to read your carefully crafted app description in the App Store. Since the screenshots are more prominently placed (no need to tap a tiny more link, for example) that is probably the primary way most customers make up their minds to download your app or not.

Having a video here would be awesome. With a video you can really tell a story and show off the great features of your app.

But it will also open up a whole new level of competition, as Marco points out.

Right now Clumsy Ninja is the only app on the App Store that has its own video. Hopefully Apple will roll out this feature to all apps in the future. To begin with I’m guessing that they will use videos just for the featured apps. This will allow them to gauge the popularity of videos and work out the initial kinks. (For example: Did you notice that the Clumsy Ninja video only plays in portrait mode on the iPhone, but it looks like the design of the video was deliberately made so that all the vital information actually fits in portrait mode when you tap on the full screen vide button?)

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