Dec 16
Per their annual tradition, Apple will shut down iTunes Connect over the Christmas holiday. This year the dates are December 21-27.
During this time period you cannot and should not
- Login to iTunes Connect.
- Update your app descriptions. Make sure you add any special holiday or sales messages ahead of time.
- Change app prices. Furthermore, do not schedule any price changes to occur during this week as that will remove your app from sale until the 28th.
- Don’t submit any last minute app changes. If you make a mistake the expedited review option will not be available to you, and you’ll sit on the sidelines during the lucrative holiday sales season.
- Don’t wait until the last minute to make meta data changes. iTunes Connect is a vary large system spanning many time zones. Don’t rely on it working with perfect timing for you.
What still works
- The App Store ranking lists are still updated during this period.
How to get your daily sales reports during the shutdown
- Log into iadworkbench.apple.com to establish your session.
- Then go to reportingitc.apple.com to get your sales data.
Update: This year I saw several app updates published during this time. Not sure if this means that the app review team is working as normal during this time, or if these were just a few apps that were left in the review queue and they wanted to clear it out.